Even with constant emails and social media notifications, the power of well designed print still reins supreme. The facts are beginning to point to catalogs and booklets as one of the most effective marketing strategies. In early July stories began to circulate on the internet that Amazon would be releasing a holiday toy catalog. According…
Business cards, letterhead, and envelopes. These are the standard business stationery for nearly all organizations. Three tools that form the core of your print marketing and customer outreach. But there are many opportunities beyond these basics. Here are a few less common types of business stationery that can help you better reach your customers and…
There’s a lot to know about printing. It’s a whole world of processes, materials and lingo. On this blog we’ve spent time looking at a few of printing’s many aspects. Yet, often one question we are asked is simply; What do you do? What is professional printing? And what makes it different from printing at…
When it comes to print design, investing in quality is just that – an investment. If you try to go cheap, you have to remember that you get what you pay for. Bad Design Wastes Money! And it can have long term affects to your brand, sales, and bottom line. It is easy to say…
Your business is great. You work hard and you do great things. Your small business is part of the engine of this economy. But, there’s a problem we need to discuss. Your design is terrible and it’s hurting your business. As printers we’ve had a lot of small business people come to us with logos…
What if there was one trick you could use in your next print marketing campaign that could immediately increase the reach and value of your marketing? There is a way, but it’s not a trick. It’s the melding of print technology and a classic component of goods sales and marketing. Dale Carnegie once said that…
Are the images in your print project yours? Do you have the right to use them? Are they public domain or royalty-free? Are they legal to use, or did you just find them somewhere? If you are new to print design or are designing your own project for the first time, then the distinction…
Does print size for your design project matter? We say absolutely! When you are planning a new print design project one of the first questions you should consider is print size. Whether you are planning a mailing, a handout, a booklet, or any project it is easy to fall back on standard print sizes. A…
If you’re starting a business or planning an event, you may have considered putting together your own packaging. This can seem complex, but with some new print materials, custom printed packaging is getting easier and easier. A lot of people can imagine designing and printing a poster. A single sheet with some words and images….
In Printing, we love dummies. That’s always fun to say, but it’s also true. We love to use a folding dummy as a way to help plan out a new print project. So what is a dummy? At its most simple a dummy in printing is a model. Printers and designers use them to…
