When you work with graphics for printing you immediately notice that, wherever or however you work on them, there are more options than you can possibly know all about. There are options in cameras and software to add a color, alter light, alter line, control the printing, to control appearance on screen…
“Are you printing that with a spot or is it in process?” By far the most frequently asked questions we have at the shop are those about color. Which color to choose and why. And always questions about the difference between spot and process colors. Today we offer a brief explanation. Spot…
Just this past week while a few friends and I were getting together for the evening, one friend announced that she would have to stop out for a minute or two to ‘meet’ with her boss. It was early evening here, so we gave her a fair round of ribbing, as the evening was…
When we tell customers that we do a lot of offset printing in 1, 2 or 3 colors, some designers will cringe thinking that it can be nothing but a creativity-limiting process. We of course beg to differ. Printing in 3 colors is often liberating and inspiring for designers and results in some magnificently…
Once again its cloudy and rainy around the shop today. So we are passing the time just cutting some business cards.
As fierce as it may sound, die-cutting is not a violent undertaking. Its not a secret hazing test for becoming a printer, nor will any one be hurt because of it. Die-cutting is actually like making a cookie-cutter for your printed material. See, now don’t you feel better about it? Cookies! Okay, …
You’ve just started your business, or just decided to redesign your logo and stationery. Along with this you have some decent design software and work up your project exactly as you want it. You pick your colors from a Pantone book, and you are satisfied and excited with your work. Finally, you send…
Sometimes at the shop we hear a business card customer say something like, “Hey, can I get my name to stick up? You know, something with dimension to it?” This request is pretty common, and luckily we have an inexpensive option available for customers who want their names and information to stick out…
Paper is an idea. We believe this wholeheartedly. Paper is a way to say something when you are designing, and a way to create an experience for your customers. Paper is an idea, and choosing a paper can say a lot about your business. As a small-run print shop here in suburban Philadelphia we…
Before anything else, preparation is the key to success. ~ Alexander Graham Bell An order of 500 sheets of letterhead takes a ream of 500 sheets of paper, right? Well, its not always that simple. When you are printing at home, its very easy to see that you put a…
