Imagine a marketing tool that arrives at a customer’s door and that they willingly put in their hands. One they willingly read and interact with. This marketing tool is well within reach, it is custom envelopes. It’s easy to think of business cards. Nearly everyone who is in business, starts a business, or who thinks…
Imagine printing an individual invitation to each and every one of your customers. Tailored printing, customized to reach that one person on a personal level. This technology, known as VDP, is here now, and it is easier, and less complicated than you might think. These days we’re all familiar with web pages and emails that…
We’ve got to say it! From in person conversations, to the physical interactions with materials, and simple regional pride, we have to say that local print shop is just better. We’ve handled reprinting or completely re-doing so many print jobs that were sent to some online printer somewhere, we feel a bit more than justified…
Commercial printing is a new experience for many of our customers. We recognize that it can be intimidating the fist time you walk into a print shop or look through all the options available. Our goal is always to simplify the process and guide you to what will work best for your business, goals, and…
A recurring problem that we see with many files in our pre-press department is the mixing of colors. This isn’t the fun kind of mixing like yellow and blue make green. Instead, we mean the mixing of ink types – particularly the mixing of coated and uncoated inks in a design. Okay, lets take a…
Design for Print vs. Design for the Web. Sometimes it feels like a fight, but it doesn’t have to be. Just mind the differences and design with the end in mind. There is no such thing as a graphic designer who only does design for print or only for the web. These days designers have…
Everyone wants fast printing. You have clients to meet, products to market, and sales to make. We understand. You don’t have time to wait for your printing to get done. You need fast printing and you need it now. That said it is important to remember that printing is a manufacturing process. When you want…
Heavy coverage. It is an expression you may hear from time to time in the printing industry. Sometimes it may come with a frustrated look from a pressmen, or you may hear it as a warning. Today we look at heavy coverage in printing, what it means, and how it can affect a printed piece….
In the age of online business, mobile, and social media, your business card still matters. Building personal relationships, meeting face-to-face, and good handshakes are still vital elements of getting business done. The business card is still an essential tool to help people remember you, your business, and build an important relationship. So why then is…
Many companies take on the task of assembling custom binders by themselves. They pull staff members away from other work to print, collate, organize, and piece together each and every binder. If you’re company still assembles its own binders and other business documents then read on for a better way. Custom binder assembly can be…
