Imagine printing an individual invitation to each and every one of your customers. Tailored printing, customized to reach that one person on a personal level. This technology, known as VDP, is here now, and it is easier, and less complicated than you might think. These days we’re all familiar with web pages and emails that…
We’ve got to say it! From in person conversations, to the physical interactions with materials, and simple regional pride, we have to say that local print shop is just better. We’ve handled reprinting or completely re-doing so many print jobs that were sent to some online printer somewhere, we feel a bit more than justified…
Commercial printing is a new experience for many of our customers. We recognize that it can be intimidating the fist time you walk into a print shop or look through all the options available. Our goal is always to simplify the process and guide you to what will work best for your business, goals, and…
A recurring problem that we see with many files in our pre-press department is the mixing of colors. This isn’t the fun kind of mixing like yellow and blue make green. Instead, we mean the mixing of ink types – particularly the mixing of coated and uncoated inks in a design. Okay, lets take a…
Without doubt, the four most important words in printing are, “Did you proofread this?” It sounds so simple, it sounds so obvious, but the biggest reason for re-printing something we encounter is the failure to proofread. As we often point out on our blog, printing is a process. There are certain steps and standards that…
Everyone wants fast printing. You have clients to meet, products to market, and sales to make. We understand. You don’t have time to wait for your printing to get done. You need fast printing and you need it now. That said it is important to remember that printing is a manufacturing process. When you want…
Heavy coverage. It is an expression you may hear from time to time in the printing industry. Sometimes it may come with a frustrated look from a pressmen, or you may hear it as a warning. Today we look at heavy coverage in printing, what it means, and how it can affect a printed piece….
Does your business card text look fuzzy? Is a photo’s color not quite right? Is there a white box around an image? You aren’t alone. You’ve probably fallen prey to some very common printing problems. You’ve used web images as print images, and that very often is a no-go. All too common questions we hear…
A brief look at the many variations of white paper, and what to look out for when you are choosing white paper for a print design project.
Selecting printing paper for a project can be overwhelming. There are a nearly limitless number of variations available. Even seasoned commercial print veterans can get confused. Today we look at two types of paper that are an easy source of misunderstanding. Text and writing paper.
