Business cards, letterhead, and envelopes. These are the standard business stationery for nearly all organizations. Three tools that form the core of your print marketing and customer outreach. But there are many opportunities beyond these basics. Here are a few less common types of business stationery that can help you better reach your customers and…
If you’re starting a business or planning an event, you may have considered putting together your own packaging. This can seem complex, but with some new print materials, custom printed packaging is getting easier and easier. A lot of people can imagine designing and printing a poster. A single sheet with some words and images….
Paper you can’t tear apart. A magazine you can read in a swimming pool. A printed brochure that resists the worst spills. A poster you can hang in the rain. Sounds a bit like science fiction doesn’t it? Something made up on a Star Trek episode. In the world of printing however, these things are…
Imagine a marketing tool that arrives at a customer’s door and that they willingly put in their hands. One they willingly read and interact with. This marketing tool is well within reach, it is custom envelopes. It’s easy to think of business cards. Nearly everyone who is in business, starts a business, or who thinks…
A recurring problem that we see with many files in our pre-press department is the mixing of colors. This isn’t the fun kind of mixing like yellow and blue make green. Instead, we mean the mixing of ink types – particularly the mixing of coated and uncoated inks in a design. Okay, lets take a…
Design for Print vs. Design for the Web. Sometimes it feels like a fight, but it doesn’t have to be. Just mind the differences and design with the end in mind. There is no such thing as a graphic designer who only does design for print or only for the web. These days designers have…
Selecting printing paper for a project can be overwhelming. There are a nearly limitless number of variations available. Even seasoned commercial print veterans can get confused. Today we look at two types of paper that are an easy source of misunderstanding. Text and writing paper.
Postcards are a great way to get your message out. Either as part of a mailing, or handed out at an event, or trade show.
Letterhead and custom stationery can be an important of building your brand and marketing your company. Today we give four reasons it still matters.
These days wherever you look there is often the sentiment that the print-world and print marketing is dying and everything important is happening on digital. The facts however seem to be pointing the other way.
