Business cards, letterhead, and envelopes. These are the standard business stationery for nearly all organizations. Three tools that form the core of your print marketing and customer outreach. But there are many opportunities beyond these basics. Here are a few less common types of business stationery that can help you better reach your customers and…
When it comes to print design, investing in quality is just that – an investment. If you try to go cheap, you have to remember that you get what you pay for. Bad Design Wastes Money! And it can have long term affects to your brand, sales, and bottom line. It is easy to say…
Often on this blog we encourage designers and other readers to get out and look at paper. We want you to pick up and feel the papers you are choosing. It is important to see how a paper looks in different light and how it feels in your hand. Part of this is looking through…
It takes a lot of work to put together a book or catalog. There are page counts, bleeding edges, and elements like creep to consider. Oh, and you have to lay the whole thing out too! But, one thing we urge designers not to forget is to plan what print binding they will use. Print…
What does it take to choose a font for a print project? What kinds of things do you need to consider before you commit a font to print? Today we present a few quick tips to consider as you make a decision. If you’re like us, you love fonts. You scour the web looking…
Spring is finally taking over, and Summer is right around the corner. If you are ready to start marketing your warm weather events there is no time like the present. And there is no print marketing tool like the postcard. Quick, Efficient, Economical Postcards are one of the simplest and easy to produce print marketing…
Today we take a look at a few printing term phrases that you might hear around the shop. Specifically, work and tumble, work and turn, and a few others. Generally speaking printing terms like work and tumble aren’t something you absolutely need to know. Unless of course you are a press operator or work in…
What if there was one trick you could use in your next print marketing campaign that could immediately increase the reach and value of your marketing? There is a way, but it’s not a trick. It’s the melding of print technology and a classic component of goods sales and marketing. Dale Carnegie once said that…
Happy New Year, Welcome to 2018! Now let’s print some great design! The new year is upon us, and with it all the possibilities of a fresh beginning. It is of course a time to re-focus ourselves and craft New Year’s resolutions. Lose some weight, learn a language, run a marathon. All great ideas, but…
Does print size for your design project matter? We say absolutely! When you are planning a new print design project one of the first questions you should consider is print size. Whether you are planning a mailing, a handout, a booklet, or any project it is easy to fall back on standard print sizes. A…
