Business cards, letterhead, and envelopes. These are the standard business stationery for nearly all organizations. Three tools that form the core of your print marketing and customer outreach. But there are many opportunities beyond these basics. Here are a few less common types of business stationery that can help you better reach your customers and…
Often on this blog we encourage designers and other readers to get out and look at paper. We want you to pick up and feel the papers you are choosing. It is important to see how a paper looks in different light and how it feels in your hand. Part of this is looking through…
It takes a lot of work to put together a book or catalog. There are page counts, bleeding edges, and elements like creep to consider. Oh, and you have to lay the whole thing out too! But, one thing we urge designers not to forget is to plan what print binding they will use. Print…
What does it take to choose a font for a print project? What kinds of things do you need to consider before you commit a font to print? Today we present a few quick tips to consider as you make a decision. If you’re like us, you love fonts. You scour the web looking…
Spring is finally taking over, and Summer is right around the corner. If you are ready to start marketing your warm weather events there is no time like the present. And there is no print marketing tool like the postcard. Quick, Efficient, Economical Postcards are one of the simplest and easy to produce print marketing…
Today we take a look at a few printing term phrases that you might hear around the shop. Specifically, work and tumble, work and turn, and a few others. Generally speaking printing terms like work and tumble aren’t something you absolutely need to know. Unless of course you are a press operator or work in…
Does print size for your design project matter? We say absolutely! When you are planning a new print design project one of the first questions you should consider is print size. Whether you are planning a mailing, a handout, a booklet, or any project it is easy to fall back on standard print sizes. A…
Die cutting can be a fantastic way to help your print design stand out. But how do you prepare your work to be die cut? Today we lay out the basics. Custom die cutting is one of the most unique ways to finish a print project. From simple shapes to complex and intricate cut outs,…
All year, in print shops everywhere there are always some howling-ly Halloween-ish terms being bandied about. Today we look at some of these frightfully scary printing terms. As always happens this time of year there are Halloween songs on the radio and more than a few eerie and creepy things happening. Here at our print…
I want my printed material to really shine. I want to show customers my business’ value. I want to stand out from the crowd. If you’re asking these questions, then consider printing with metallic inks. One of the more interesting materials we print with are metallic inks. Gold, silver, and other metallic inks shine and glow…
