Part of marketing your business should be to stand out. You want to create something that will stand out, be valued, and be engaged with. In print you aren’t limited to a screen or a one-size fits all device. You don’t have to settle for familiar forms and sizes. You can get better print, all…
Even with constant emails and social media notifications, the power of well designed print still reins supreme. The facts are beginning to point to catalogs and booklets as one of the most effective marketing strategies. In early July stories began to circulate on the internet that Amazon would be releasing a holiday toy catalog. According…
Business cards, letterhead, and envelopes. These are the standard business stationery for nearly all organizations. Three tools that form the core of your print marketing and customer outreach. But there are many opportunities beyond these basics. Here are a few less common types of business stationery that can help you better reach your customers and…
“Color,” said Monet, “is my day long obsession, joy, and torment.” And in the printing world, we so often feel exactly the same. There is the joy and magic of watching a beautiful color come off the press. The torment of exacting standards and working hard to achieve perfect color in every job. And there…
There’s a lot to know about printing. It’s a whole world of processes, materials and lingo. On this blog we’ve spent time looking at a few of printing’s many aspects. Yet, often one question we are asked is simply; What do you do? What is professional printing? And what makes it different from printing at…
Often on this blog we encourage designers and other readers to get out and look at paper. We want you to pick up and feel the papers you are choosing. It is important to see how a paper looks in different light and how it feels in your hand. Part of this is looking through…
What does it take to choose a font for a print project? What kinds of things do you need to consider before you commit a font to print? Today we present a few quick tips to consider as you make a decision. If you’re like us, you love fonts. You scour the web looking…
Spring is finally taking over, and Summer is right around the corner. If you are ready to start marketing your warm weather events there is no time like the present. And there is no print marketing tool like the postcard. Quick, Efficient, Economical Postcards are one of the simplest and easy to produce print marketing…
ID cards are becoming more and more important for businesses of all sizes. Part of having the right card for your organization is having great ID card printing equipment. That is where things can get complicated, so why not outsource your ID card printing to the pros. Whether you need to print ID badges for…
Does print size for your design project matter? We say absolutely! When you are planning a new print design project one of the first questions you should consider is print size. Whether you are planning a mailing, a handout, a booklet, or any project it is easy to fall back on standard print sizes. A…
