When it comes to print design, investing in quality is just that – an investment. If you try to go cheap, you have to remember that you get what you pay for. Bad Design Wastes Money! And it can have long term affects to your brand, sales, and bottom line. It is easy to say…
Often on this blog we encourage designers and other readers to get out and look at paper. We want you to pick up and feel the papers you are choosing. It is important to see how a paper looks in different light and how it feels in your hand. Part of this is looking through…
What does it take to choose a font for a print project? What kinds of things do you need to consider before you commit a font to print? Today we present a few quick tips to consider as you make a decision. If you’re like us, you love fonts. You scour the web looking…
Happy New Year, Welcome to 2018! Now let’s print some great design! The new year is upon us, and with it all the possibilities of a fresh beginning. It is of course a time to re-focus ourselves and craft New Year’s resolutions. Lose some weight, learn a language, run a marathon. All great ideas, but…
All year, in print shops everywhere there are always some howling-ly Halloween-ish terms being bandied about. Today we look at some of these frightfully scary printing terms. As always happens this time of year there are Halloween songs on the radio and more than a few eerie and creepy things happening. Here at our print…
In Printing, we love dummies. That’s always fun to say, but it’s also true. We love to use a folding dummy as a way to help plan out a new print project. So what is a dummy? At its most simple a dummy in printing is a model. Printers and designers use them to…
Paper you can’t tear apart. A magazine you can read in a swimming pool. A printed brochure that resists the worst spills. A poster you can hang in the rain. Sounds a bit like science fiction doesn’t it? Something made up on a Star Trek episode. In the world of printing however, these things are…
A recurring problem that we see with many files in our pre-press department is the mixing of colors. This isn’t the fun kind of mixing like yellow and blue make green. Instead, we mean the mixing of ink types – particularly the mixing of coated and uncoated inks in a design. Okay, lets take a…
Design for Print vs. Design for the Web. Sometimes it feels like a fight, but it doesn’t have to be. Just mind the differences and design with the end in mind. There is no such thing as a graphic designer who only does design for print or only for the web. These days designers have…
Many companies take on the task of assembling custom binders by themselves. They pull staff members away from other work to print, collate, organize, and piece together each and every binder. If you’re company still assembles its own binders and other business documents then read on for a better way. Custom binder assembly can be…
