Part of marketing your business should be to stand out. You want to create something that will stand out, be valued, and be engaged with. In print you aren’t limited to a screen or a one-size fits all device. You don’t have to settle for familiar forms and sizes. You can get better print, all…
Even with constant emails and social media notifications, the power of well designed print still reins supreme. The facts are beginning to point to catalogs and booklets as one of the most effective marketing strategies. In early July stories began to circulate on the internet that Amazon would be releasing a holiday toy catalog. According…
Crop marks, little lines in the corner of your design have a big role in the printing world As printers we sometimes take the the lingo of our industry for granted. Words like bleed, dot gain, prepress, knockout, and on and on. They are a part of our everyday vocabulary. Yet every so often a…
Business cards, letterhead, and envelopes. These are the standard business stationery for nearly all organizations. Three tools that form the core of your print marketing and customer outreach. But there are many opportunities beyond these basics. Here are a few less common types of business stationery that can help you better reach your customers and…
“Color,” said Monet, “is my day long obsession, joy, and torment.” And in the printing world, we so often feel exactly the same. There is the joy and magic of watching a beautiful color come off the press. The torment of exacting standards and working hard to achieve perfect color in every job. And there…
There’s a lot to know about printing. It’s a whole world of processes, materials and lingo. On this blog we’ve spent time looking at a few of printing’s many aspects. Yet, often one question we are asked is simply; What do you do? What is professional printing? And what makes it different from printing at…
When it comes to print design, investing in quality is just that – an investment. If you try to go cheap, you have to remember that you get what you pay for. Bad Design Wastes Money! And it can have long term affects to your brand, sales, and bottom line. It is easy to say…
Often on this blog we encourage designers and other readers to get out and look at paper. We want you to pick up and feel the papers you are choosing. It is important to see how a paper looks in different light and how it feels in your hand. Part of this is looking through…
What does it take to choose a font for a print project? What kinds of things do you need to consider before you commit a font to print? Today we present a few quick tips to consider as you make a decision. If you’re like us, you love fonts. You scour the web looking…
Spring is finally taking over, and Summer is right around the corner. If you are ready to start marketing your warm weather events there is no time like the present. And there is no print marketing tool like the postcard. Quick, Efficient, Economical Postcards are one of the simplest and easy to produce print marketing…
